Reflections on how Christians help each other to grow and mature in loving God with all their heart, soul, mind, and strength and to love their neighbor as themselves.

Monday, October 08, 2007

Can the Church be a faithful Witness to Jesus Christ through Marketing?

In my humble opinion marketing is the bane of the contemporary church. When the church resorts to marketing strategies it will always tend to, as marketers are trained to do, distort the truth in order to get attention and attract a crowd of consumers.

Which is precisely the problem. Marketing is all about reaching the maximum number of consumers to purchase your goods and services. Christ, and by extension, the church is not interested in consumption. The church ought not be in the business of attracting consumers of religious goods and services, unless of course its intention is to convert them into servants and witnesses for Jesus Christ.

Mark Galli has written an excellent piece on this topic. You'll find it here: Do I Have a Witness?


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